MaxIMUS Innovations
For NICHE Films
Promotion Strategy that Attracts Eyeballs for Niche Films
MONSOON SHOOTOUT
First Time Ever audience get a Chance to Choose the Ending of the Traile
BEHEN HOGI TERI
Promotion Strategy Attracts Eyeballs
MAATR
Springs a Surprise With its Opening Day Number
HARAAMKHOR
Changes Box Office Game
Sophie’s Single Launched on Sonam Kapoor’s app First for Any Single!!
Niche Concept Films In 2017
| MOVIE | FIRST Week |
|---|---|
| Haraamkhor | 1.34 crores |
| Death in the Gunj | 96 Lakhs |
| Anarkali of Aarah | 89 Lakhs |
| Irada | 85 Lakhs |
| Mukti Bhavan | 47 Lakhs |
Small Budgets Films In 2016
| MOVIE | FIRST WEEKEND |
|---|---|
| Lupt | 1.56 crores |
| Kaashi | 95 Lakhs |
| 5 Weddings | 50 Lakhs |
| Jack & Dill | 50 Lakhs |
| Dassera | 20 Lakhs |
Niche Issue Based Films In 2016-17
| MOVIE | FIRST WEEKEND |
|---|---|
| Maatr | 40 Lakhs |
| Nil Battey Sannata | 32 Lakhs |
| Aligarh | 29 Lakhs |
| Laal Rang | 25 Lakhs |
| Buddhia Singh | 25 Lakhs |
Niche Thriller Based Films In 2016
| MOVIE | FIRST WEEKEND |
|---|---|
| Veerappan | 1.77 crores |
| Raman Raghav | 1.10 crores |
| One Night Stand | 60 Lakhs |
| Traffic | 40 lakhs |
| Phobia | 25 Lakhs |
Niche Audience - Content Driven Films 2015 - 16
| MOVIE | FIRST WEEKEND |
|---|---|
| Dhanak | 32 Lakhs |
| Waiting | 27 Lakhs |
| Masaan | 26 Lakhs |
| Ankhon Dekhi | 18 lakhs |
| Zubaan | 12 Lakhs |
